Login Register

Achieving Cult Consumer Following

Dickey’s Barbecue Pit is on the list of customer favorites of leading brands that have found cult consumer followings over the years.
Roland Dickey Jr., grandson of Dickey’s Barbecue Pit founder Travis Dickey, has helped make Texas-style barbecue a smokin’ hot commodity as CEO of parent company Dickey’s Capital Group Inc.

Roland Dickey Jr., a third-generation barbecue aficionado, remains committed to marching the brand’s home-style family menu across the globe. He has grown the franchised chain from 20 restaurants when he became CEO in 2006, to nearly 600 units today.
And this year, the Dallas-based company will further expand its broad fan base. It will enter its 45th state and, for the first time, expand internationally. Dickey’s began franchising in 1994.

Dickey Jr., who joined Dickey’s in 1999, has blazed new trails in appealing to customers, with the brand leading the food quality scores among limited service/specialty brands in the 2016 Nation’s Restaurant News Consumer Picks, an annual survey of restaurant preferences.
In 2015, after a year of research, Dickey’s introduced a new prototype that halved the kitchen size, reduced the required equipment and pared down the menu.

Operationally, it’s set up to be lean and mean,” Dickey Jr. said. “We deconstructed it and put it back much more simply than before.

Equipment changes included pellet-fueled smokers instead of pits, but the smoking is still done long and slow. As Roland Dickey Sr. wrote in his “Mr. Dickey’s Barbecue Cookbook”: “The flavor of meat that has been smoked over wood in a pit or on a grill never can be replaced.

Dickey’s remains a family-run business. With reorganization early this year, Laura Rea Dickey succeeded Dickey Jr., her husband, as CEO of Dickey’s Barbecue Restaurants Inc., as he took the CEO position at the newly created parent company.

Dickey's was ranked ninth on Franchise Times Fast & Serious List 20

Recent Articles

Invest in a Kid Franchise: 5 Types You'll Want to Consider

What are the options for kid franchises? If you're interested in owning a kid franchise, there are a variety of […]

Staffing Franchises: How Investing in People is Profitable

Are staffing franchises smart investments? Staffing franchises can be smart investments, especially in today's dynamic labor market where there is […]

Burger King Franchise: What It Costs & Other Facts

How much does it cost to own a Burger King franchise? Owning a Burger King franchise can be a significant […]

Painting Franchise: How to Choose Your Next Opportunity

Are painting franchises profitable? A painting franchise can be profitable, but the level of profitability can vary depending on several […]

Travel Franchises: What You Need to Know

Are travel franchises profitable? Travel franchises can be profitable, but the level of profitability can vary depending on several factors […]

Ice Cream Franchise: A Guide to a Sweet Investment

Are ice cream franchises profitable? Ice cream franchises can be profitable, but the level of profitability can vary depending on […]

Featured Franchisors

Featured Franchisors

Featured  Resales

Established, Mobile Restoration Service
High-Growth Opportunity in One of the Wealthiest Counties in US
CertaPro Painters of Aurora (Chicago) IL
Own a painting business without ever picking up a paint brush!
Rosati's Pizza - Lake Forest, IL!
Downtown In Market Square
Turnkey Charcuterie Business For Sale
Get In On The Largest Charcuterie Footprint In The Country
Cartridge World - Wayne, New Jersey
Cartridge World franchise for sale in Wayne, New Jersey
Kitchen Tune-Up Resale Verde Valley AZ
Own a business in the booming remodeling industry!

Featured Resales