Wendy Lytle, Louisville, Kentucky

“I started the store four years ago with the idea of having moms and daughters come shopping together to have a wonderful experience, and it still holds true today. We also see grandma tagging along! We donate to charities, we offer summer fashion camp and we work with girls and their high schools to teach them about fashion. I do want to mention that I do love being part of the franchise. They offer buying tools, the vendor discounts are wonderful, we have monthly conference calls where we can share and learn about each other’s business because each store is unique and I do really enjoy being a part of that.”

Diane Holtz, Fairfield, Connecticut

“I had an extensive career as a corporate retail executive for over 25 years, but in 2010 I decided I wanted a change from the traditional corporate setting. I was looking for an opportunity to utilize my fashion background and open my own store – though I wasn’t sure how to go about it. When I discovered the Apricot Lane franchise, which prides itself in providing freedom and flexibility, I knew I had found the opportunity of a lifetime.

Apricot Lane has the team and systems in place to help me open the store and position the business for success.

It has been a great collaboration through which I am able to utilize my strengths in merchandising, marketing and visual together with Apricot Lane’s operational expertise. I consider having an Apricot Lane franchise the best of both worlds: running my own business with autonomy but also having a team of professionals that can help me as needed. I also appreciate participating in monthly conference calls where Apricot Lane franchisees can exchange and discuss ideas and opportunities. Throughout the past seven years, I have watched my business grow exponentially and I thank the Apricot Lane team for providing an invaluable partnership.”

Amy Lewis, Morehead City, North Carolina

“When I decided a year ago to pursue my dream of owning a boutique, I knew I would need a great deal of help. I was a teacher for 27 years and had no business experience. After researching franchises, I knew Apricot Lane was the perfect match for me! The Apricot Lane Franchise has prepared me every step of the way by providing thorough training in marketing, managing purchasing, and merchandising. The corporate team is AWESOME! They work very hard to make sure I am successful. I feel so fortunate to be a part of the Apricot Lane Franchise!”

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