People have been prioritizing fitness and wellness for years, but now more than ever Americans are seeing wellness in an all-encompassing fashion. That includes sports and fitness to recreation and time away from responsibilities to improve mental health as well. A purchase of a gym membership, sports facility, or a recreational activity is an investment in the individual consumer for themselves. Not only can these establishments be a source of physical fitness, but also a social activity.
This type of business is a triple threat—selling consumers a product, an experience, and a place to meet and mingle. Consumers will be more willing to spend time and additional dollars. The sports and recreation industries are some of the most consistently growing businesses opportunities.
Sports Franchise Market
Anecdotally, Americans are looking to be out of the house more and more in the years following the pandemic and looking for activities to improve their overall health. Additionally, more young people are looking to patronize these industries. According to a CNBC article, Planet Fitness is seeing more teens and Gen Z buy memberships. This is a promising statistic that future generations can supply cashflow for budding sports franchise opportunities.
Strictly by the numbers, the market for sports franchise opportunities and other recreational business opportunities is steadily growing. According to IBISWorld, the sports franchise industry is worth $43.4 billion in 2022, with a more than two percent annual market growth between 2017-2022. Using historical trends and market predictions, this industry is only expected to grow as more people prioritize health and fitness.
Money to Be Made
A Finder.com survey shows Americans spend more than $397 million on gym memberships every year. The Outdoor Industry Association reports consumers spend $887 billion annually on the outdoor recreation economy, a prime market to tap with a lower-risk business model like a franchise. Both industries are able to hold their own when it comes to growth and investment from individual consumers. Both industries are seeing steady growth as people continue to look for activities outside the home to enjoy and stay fit.
Sports franchises trending now:
Pure Barre
CycleBar
Club Pilates
Sky Zone
TGS Premier Sports
Recreation franchises trending now:
Escape Hunt
Fun Bus
Kampgrounds of America (KOA)
Sports & Recreation Franchises Opportunities
Sports franchises and recreation franchise opportunities are in-demand with a dedicated consumer base. The franchise opportunities are for the buyers who value investing in themselves, the consumer, and providing more than a product, but a true service of fun and fitness. Your franchise fee covers training and ongoing support, a proven business model, and a full team behind you.