At a Glance
- Founded: 1991
- Locations: 29
- Initial Investment: $ 227K - 326K
- Headquarters: Salt Lake City, UT
- Category: Coffee/Espresso
In 1989, Bad Ass Coffee of Hawaii was born on the Big Island of Hawaii with a goal of sharing American-grown, premium Hawaiian coffee from Kauai, Oahu, Maui, Molakai, and 100% Kona coffees from Hawaii with coffee lovers everywhere. We moved to Salt Lake City, UT and opened our first Bad Ass Coffee of Hawaii store in 1995 and began franchising on the mainland.
Today, Bad Ass Coffee of Hawaii serves premium Hawaiian and other top international coffees with a kick. Bad Ass Coffee franchises don’t stop there. We also server popular blended drinks, teas, food and branded merchandise with exceptional service through our growing base of franchise stores in the U.S. and Japan.
We’re committed to sharing the warm hospitality of the Aloha Spirit with a store atmosphere that allows customers to relax, enjoy themselves and fuel their inner Bad Ass.
In addition to premium Hawaiian coffees, Bad Ass Coffee of Hawaii serves coffees, signature lattes, cold brew, popular blended espresso drinks and teas. The new food menu rolling out to stores in 2022 also serves a touch of the islands with unique delights such as our Twisted Malasada donuts and “The Bad Ass One,” a breakfast sandwich with Spam, egg, Swiss, pineapple and barbecue sauce served on KING’S HAWAIIAN® sweet bread.
Our brand evolution and your future
In 2019, Royal Aloha Coffee, LLC purchased the rights to the Bad Ass Coffee of Hawaii brand and in 2020 launched a rebranded Bad Ass Coffee experience with a new logo, packaging, store design all supported with a vision and investment for future growth and success. The opportunity to get in on this hot concept has never been better.