At a Glance
- Founded: 1934
- Locations: 356
- Initial Investment: $ 250K - 415K
- Headquarters: Atlanta, GA
- Category: Food & Restaurant Ice Cream Specialty
The Carvel® brand was created with the understanding that people always crave a happy escape. Since Tom Carvel first dreamt of selling the ice cream, our Guests have turned to Carvel for their little occasions and big celebrations. We are a break from their routines and a chance to reconnect. These moments of joy are why the Carvel® name is so loved.
We enjoy brand recognition of more than 90% in our core markets. Our guests show their love and loyalty on social media sites. Our products constantly show up in new TV shows and movies.
Carvel® is a part of people’s lives, interwoven in the fabric of today’s culture.
Guests have traveled hundreds of miles for our handmade Carvel® cakes. We’ve received messages from fans begging us to bring their favorite ice cream brand to their areas. Which is why we continue to build upon our history and signature products. We have expanded our menu and our footprint, with more than 400 locations in 25 states and five international markets.
Although since the beginning, the Carvel® brand has continued to innovate and grow, Tom’s original ideas of serving the fresh, authentic ice cream and hand made cakes that make people happy are still held on to.