At a Glance
- Founded: 2001
- Locations: 44
- Initial Investment: $ $235 K - $670 K
- Headquarters: Franklin, TN
- Category: Fitness Centers
Step into a D1 training facility and you’ll immediately recognize that we’re not your average big-box membership gym. Unlike those gyms, which charge small membership fees and provide little in the way of service or support, D1 assembles teams of highly qualified trainers, fitness experts and support personnel to provide our clients with a balance of cardio workout and strength training typically reserved for elite athletes at Division 1 schools. In fact, many of our staff and owners were elite athletes at D1 schools. After all, it takes the best to train the best — and that’s exactly what we’re doing at D1 Training.
D1 Training franchise is a membership-based gym and boutique fitness franchise that provides individual and group training classes in a state-of-the-art facility, the likes of which are normally found on the campuses of the biggest schools and in the training centers of the best teams. Our trainers provide instruction in basic athleticism, advanced cross-training and fitness, and targeted workouts to improve overall performance. D1 trainers provide advanced athletic training for clients of all ages, from team conditioning for the junior high football team to strength and endurance classes for individuals looking to improve their overall health. D1 Training is the advanced gym for the whole family.
Success in a big-box gym chain, where a $10 membership fee gets clients access to equipment and provides little else, requires volume and lots of it. Hundreds of new clients sign up every month at box gym fitness franchises because hundreds simply quit paying their dues. That’s not the case with D1 Training franchise, where average membership rosters run between 200 and 300 clients. Because our model is built on small-group personal training classes and an athletic-focused philosophy, our fitness facilities are able to focus on providing the best fitness and training programs on the market. We avoid the trap of wasting needless hours trying to pull hundreds of new members through the door at the first of the month, only to waste more hours at the end of the month on an endless string of collections and reminder calls.
Our clients love the services, the facilities and the hands-on experience they receive at D1 Training, which is why they’re willing to pay more for their membership dues, commit to a long-term program and follow through with their fitness regimens. All the while, they benefit from encouragement and accountability — two vital components of effective and lasting personal fitness — producing loyal members and lasting results. Individual and family memberships mean that D1 can become the fitness destination for the whole family.