At a Glance
- Founded: 1953
- Locations: 1,627
- Initial Investment: $ 1,428K - 2,327K
- Headquarters: Spartanburg, SC
- Category: Food and Restaurant
Denny's Franchise Information
Denny’s is everywhere. The full-service coffee shop and family restaurant chain operates more than 1,600 locations in the United States, Canada, Curacao, Costa Rica, Honduras, Japan, Mexico, New Zealand, Qatar and the United Arab Emirates. Denny’s is open all the time, serving breakfast, lunch, dinner and desserts no matter what time of day customers want it. Denny’s doesn’t even close on holidays, unless required. Denny’s is simply one of the best casual dining experiences available, with a large menu, great prices and a family-friendly atmosphere. Satisfaction every time.
Support
With 90% of our restaurants operated by franchisees, Denny's is dedicated to helping our franchise community grow. We have a strategic, aggressive, long-term franchise development program that is backed by innovative, industry-leading franchise support systems. Whether you are opening your first store or your 50th, you can depend on Denny's for support.
DENNY'S PROVIDES THE FOLLOWING SUPPORT TO OUR DOMESTIC FRANCHISEES
- Field based real estate assistance to help identify ideal real estate
- Standard prototype plans and specifications, including interior layout and décor, equipment specifications and sign design that your local architect must adapt to meet local code requirements, Management training
- Denny's Project Manager will work with you, your architect and contractor to provide guidance on building your restaurant
- One copy of our Brand Standards Manual for each Denny's restaurant you operate for the length of the franchise agreement
- Continued menu evolution and systems innovation
- Advertising support (e.g. POP, print, TV, radio, digital, public relations)
- Ongoing field support
- Supply chain support
Marketing
We are focused on using innovative marketing strategies to position Denny's as America's first choice for breakfast all day, every day.
- Denny's is an iconic brand with 98% awareness in the U.S.
- Denny's has broad, demographic appeal across age, gender, race and income with a "come as you are" attitude.
- Denny's uses innovative, brand building advertising to stay relevant on TV, social media, radio and print.
- The Denny's brand continually reinvents itself to stay relevant
- In the last 2 years, Denny's Facebook fans went from 175,000 to over 700,000
- Advertising support (e.g. POP, print, TV, radio, digital, public relations)
- Integrated marketing calendar
- Cross-platform marketing campaign (Super Bowl Campaigns | 2,4,6,8 -Right on the money | etc)
Training
Denny's provides a 3 month management training program for you and your managers (as applicable) that cover all aspects of operating and managing a Denny's restaurant. We also provide a New Restaurant Opening (NRO) training team that will assist in all areas of restaurant operations and in training your personnel.*
We are committed to the support and success of our franchisees, so in addition to new restaurant and pre-opening training, we provide ongoing training through e-learning tools.
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Current Denny's Resales
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