The goGLOW Difference

Never before has a company brought spray tanning into the market with the precision of goGLOW. Our brand is one of empowerment and confidence. It is on-trend, highly relevant, and has become a movement on social media. We use the power of user-generated content to levy our social media marketing and create micro-influencers within our own clientele.

goGLOW clients are amazed at the instructional insight they receive before, during and after their appointment. This creates a foundation for unparallelled spray tan results, since a great spray tan can only be accomplished with healthy, cared for skin. This is just one piece that separates us from the rest. We educate, educate, educate!

Our specialists have been trained extensively in the process of sunless application and use. The design of our salons visually integrates the brand into everything you see exuding confidence and comfort at every turn. The lasting impressions of quality, product knowledge and professionalism are all communicated in the design and layout of our salons.

The Ongoing Obsession for goGLOW

In 2010, founder Melanie Richards recognized the demand for healthy tanning products and services. She used her Esthiology skin care background to develop a better solution to custom spray tanning, one that did not use toxic ingredients and was harmful to the skin. After considerable product and equipment research, a new approach was discovered that uses only high quality ingredients, produced a completely natural looking tan and actually helped heal the skin.

A Quality, Timeless Brand

Along with developing proprietary products and equipment, Melanie applied her talented aesthetic vision to develop the complete goGLOW brand that is sleek, modern, unisex and classic. The passion for our brand is an integral part of our growth and prosperity because of our differentiation from anything else in the traditional 'tanning' market. We are beloved by everyone who experiences our products, services and locations. The brand standards, product names, descriptions and instructions have all been thoughtfully crafted by the goGLOW leadership team to be direct and easy to follow. Simply put; clean and simple. Like our ingredients!