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At a Glance

  • Founded: 1960
  • Locations: 2194
  • Initial Investment: $ 1,469K - 2,061K
  • Headquarters: Franklin, TN
  • Category: Burgers Fast Food Food & Restaurant

Hardee's

MADE-FROM-SCRATCH BISCUITS AND SUCCULENT, MOUTH-WATERING, PREMIUM BURGERS ARE THE LEGACY OF HARDEE'S®

Innovation is what drives our passion to create new premium products that lead the category in taste and quality. Our best-in-class menu features our 100% Angus Beef Thickburgers; Made-From-Scratch Bacon, Egg, and Cheese Biscuits; Hand-Scooped Real Ice Cream Shakes; and our Hand-Breaded Chicken Tenders. At Hardee's® the food is the franchise™ and our award-winning products speak for themselves.

Staying relevant in the ever -changing QSR landscape is key to connecting with our consumers.

Our national media buy reaches a wide audience. With an emphasis on digital, our consumer outreach through multi-platform engagement is the most effective way to keep our fans hungry for our products and thirsty for deals.

We are enhancing our digital outreach and consumer interaction with loyalty programs, app development, email marketing, online ordering & delivery, and website upgrades. We strive to stay relevant and connected with how users interact with our brand.

Forward thinking and a brazen approach to food and dining has given Hardee's an edge in the QSR industry.

  • Food Innovation
    Our product development team keeps our menus fresh with bold new product concepts and flavor combinations to entice a variety of consumer flavor profiles.
  • Marketing Innovation
    With new market strategies combining digital platforms with loyalty programs while engaging our fans via exclusive social media opportunities, we’ve moved beyond the traditional and into a whole new level of consumer interaction and fandom.
  • Marketing Innovation
    With new market strategies combining digital platforms with loyalty programs while engaging our fans via exclusive social media opportunities, we’ve moved beyond the traditional and into a whole new level of consumer interaction and fandom.
  • Growth Innovation
    Our steady expansion throughout the US and all over the world has been a methodical growth using innovative data-driven process. With tools to analyze the prospect of new territories our growth has been very successful.
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    Current Hardee's Resales

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