At a Glance
- Founded: 1960
- Locations: 2194
- Initial Investment: $ 1,469K - 2,061K
- Headquarters: Franklin, TN
- Category: Burgers Fast Food Food & Restaurant
Innovation is what drives our passion to create new premium products that lead the category in taste and quality. Our best-in-class menu features our 100% Angus Beef Thickburgers; Made-From-Scratch Bacon, Egg, and Cheese Biscuits; Hand-Scooped Real Ice Cream Shakes; and our Hand-Breaded Chicken Tenders. At Hardee's® the food is the franchise™ and our award-winning products speak for themselves.
Our national media buy reaches a wide audience. With an emphasis on digital, our consumer outreach through multi-platform engagement is the most effective way to keep our fans hungry for our products and thirsty for deals.
We are enhancing our digital outreach and consumer interaction with loyalty programs, app development, email marketing, online ordering & delivery, and website upgrades. We strive to stay relevant and connected with how users interact with our brand.