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At a Glance

  • Founded: 1960
  • Locations: 2194
  • Initial Investment: $ 1,469K - 2,061K
  • Headquarters: Franklin, TN
  • Category: Burgers Fast Food Food & Restaurant

Hardee's

Hardee's is a quick-service restaurant franchise that is widely known for its charbroiled burgers, in addition to offering a variety of other American cuisine options. The chain operates as a subsidiary of CKE Restaurants alongside sister brand Carl's Jr. as well as concepts Green Burrito and Red Burrito. In the face of competition, Hardee's differentiated from other brands in its category by being the first to incorporate all-natural, free-range beef into its menu, which in turn attracted customers that were interested in making healthier choices.

Wilber Hardee opened his first restaurant in Greenville, North Carolina, in 1960, and just five months later he had his first franchisee. Hardee's restaurants, which serve biscuits, burgers and chicken, have since spread throughout the Midwestern and Southeastern U.S.In 1997, Hardee's was acquired by California-based CKE Restaurants Inc., franchisor of Carl's Jr. Restaurants.

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