At a Glance
- Founded: 1991
- Locations: 860
- Initial Investment: $ $ 274 K - $ 504 K
- Headquarters: Atlanta, GA
- Category: Food and Restaurant
For nearly 30 years, Jamba has led the way in making balanced options easier and more accessible by serving delicious, made-to-order smoothies, juices, and bowls. With over 850 locations in 35 states and 6 countries, Jamba has become a pioneer and leader in the smoothies and juices category, and continues to innovate and grow with our guests.
Supply chain & distribution
Owners benefit from a supply chain team that is dedicated to helping you get the best prices for all ingredients, leveraging the power of FOCUS Brands.
Technology
The FOCUS Brands IT Team ensures all guest- and operations-facing tools are functioning properly and provides insights and benchmarking for franchise partners.
Marketing strategy & consumer insights
Dedicated marketing and public relations teams leverage consumer insights and market trends to encourage traffic and brand innovation. National marketing calendars include LTOs and promotional activities to drive brand loyalty and sales.
Social & digital media
We pride ourselves on strong social media thanks to our incredibly passionate fans who are digital-loving Gen Z’ers and Millenials! Jamba drives engagement through strong social channels, online media planning, and robust loyalty programs that drive transactions
and top-line sales.
Off-premise
Jamba continues to build its off-premise business layer by strategically understanding where the opportunities are to create new guest experiences. Online Ordering, Delivery and Catering are growing platforms that allow our guests to access Jamba when they want it, how they want it and where they want it.
Multi-channel growth
The FOCUS Brands Channels Team is constantly reviewing and sharing big ideas that could help drive awareness and traffic to our brick and mortar locations. Creating accessibility and building awareness through grocery and more helps keep the brand top of mind.