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At a Glance

  • Founded: 2010
  • Locations: 1,195
  • Initial Investment: $ 576K - 1,498K
  • Headquarters: Boca Raton, FL
  • Category: Fitness & Beauty Fitness Centers


Orangetheory Fitness is a heart rate based interval training gym franchise that uses the scientific research behind excess post-exercise oxygen consumption, or EPOC, to deliver an intense and gratifying work out. At Orangetheory, members participate in scheduled workout class programming led by certified trainers and coaches. The theory of Orangetheory is that EPOC helps members burn calories even after the workout, leading to lasting results. The company offers one hour workouts broken up into cardiovascular work and strength training. Orangetheory fitness caters to all fitness levels, including teens ages 16 and up. The programming at Orangetheory is science based on varying movements in an effort to help members to avoid plateaus and boredom.
OrangOrangetheory Franchise Resalesetheory Fitness studios offer trainer-led group workout sessions, which are broken into intervals of cardiovascular and strength training. Equipment used in the classes includes treadmills, rowing machines and free weights. Each participant also wears a heart-rate monitor, and their heart rate is displayed on screens during the workout. The company has been franchising since 2010.

A Franchise to Change Lives. Including Yours.

At Orangetheory Fitness, we set both our members and franchise partners up for success. Our workout is scientifically proven to produce results, and our tried-and-true development track record is evidence of an effective franchise formula. With nearly one million members and over 1300 fitness studios around the globe, we’re just getting started in our mission to bring More Life to more people.

Why Our Franchise Stands Out.

  • Unique concept combines fitness and technology
  • Small studios designed for large groups
  • 1800+ franchises awarded in 27 countries
  • Comprehensive corporate training & support includes: real estate, operations, marketing, sales, fitness, equipment, technology, training, construction & design
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