The Joint Chiropractic revolutionized the $15 billion chiropractic industry by making chiropractic care more accessible, convenient and affordable than ever before.* Founded in 1999, The Joint has grown to more than 530 locations throughout the country, helping millions of people in the process find relief from neck and back pain. The rapid success of The Joint, now the fastest growing chiropractic franchise in the nation, is due to the straightforward business model that is easy to understand, quick to scale and meets a real need in the communities we serve. As a result, entrepreneurs with zero experience in the chiropractic industry, as well as chiropractors with significant experience, are choosing to franchise with The Joint.
What Is The Joint Chiropractic Franchise?
The fastest growing chiropractic franchise is a meaningful business that is meeting an incredible demand for holistic pain management
The Joint Chiropractic is ushering in a new era of mainstream credibility for the chiropractic industry by making access to care more affordable, accessible and convenient than ever before. Founded in 1999 with a mission to improve the quality of life through routine and affordable chiropractic care, The Joint has already grown to more than 530 clinics throughout 33 states in 2020.
By placing our clinics in retail settings, next to supermarkets and coffee shops, The Joint has successfully introduced the benefits of chiropractic care to the 21st-century consumer, who desires fast, affordable and quality care on their own terms.
Meeting an incredible demand
The World Health Organization reports that lower back pain is a leading health-related economic drain, with annual U.S. costs exceeding $100 billion1. The rising levels of obesity, sedentary work and home lifestyles, stress and poor diets all contribute to the astonishing fact that 80% of Americans will experience back pain in their lifetimes, according to The Good Body2. Now that the dangers of prescription drugs have reached critical mass with the opioid epidemic, Americans are turning to holistic methods to treat their ongoing pain in large numbers. This is one of the reasons why The Joint went from 2 million patient visits to 4 million in a single year.
“The demand for this concept is only getting more and more relevant,” says Peter Holt, President and CEO of The Joint. “We’re a nation that is facing some very serious issues. We have an obesity epidemic, with 75% of Americans overweight and 34% of them obese3, which creates huge issues of pain. Then we have the opioid epidemic, and 75,000 people died of an overdose last year from opioids4. With The Joint, we have a natural, holistic way for people to deal with their pain — people don’t want to go under the knife, they don’t want to take opioids. We’re currently the largest chiropractic franchise in the world, and we’re only getting started because holistic and natural ways to treat pain are only going to become more sought after going forward.”
Chiropractic care for the 21st century consumer
The Joint is radically different from a traditional chiropractic clinic. There are no appointments, no insurance co-pays and no hard-to-find locations tucked away in places that consumers never visit. The Joint clinics are easily found in busy shopping centers and exist side-by-side with coffee shops, supermarkets, hair salons and restaurants. Customers can sign up for gym-style memberships that vary in price and frequency of visits, depending on their pain and budgets, or they can walk right in and be treated in a matter of minutes. The Joint also is open evenings and weekends, allowing our customers to visit us on their way home from work or before a night out with their families.
The Joint also is incredibly affordable for patients. Our monthly memberships begin at $59 for adults and $39 for youth (prices vary across the country), which equates to roughly $15 per visit (depending on the market and based on an average of our visits per month), which is much cheaper than the $41 average co-pay that a visit to a traditional chiropractor costs. For those who want a more flexible relationship, at $39 per visit, a patient can be treated for less than it would cost to visit your local hair salon.
A straightforward business model benefits franchise owners and their patients
Walk into one of The Joint’s more than 530 clinics in the United States, and you will see a simple layout: one person who welcomes patients, and one or two doctors treating patients expertly and efficiently. The doctors only perform one service, spinal alignments conducted by hand, which means that doctors who work for The Joint can see many more patients each day than a traditional chiropractic clinic. This is strategic, as The Joint is a cash-model business that requires no appointments and no insurance. The Joint’s gym-like membership model not only allows patients to get treated wherever there is a clinic nearby, it also provides a healthy revenue stream for franchise owners.
“Every month in business is better than the month before,” says Chad Eades, owner of multiple clinics with The Joint in Asheville, North Carolina. “If there is a ceiling, we have not hit it yet. The Joint is really making access to chiropractic care more affordable and more accessible than ever before, and we’ve experienced this at our clinics in Asheville.”
