Wendy’s strength is due to our:

• Commitment to quality and our innovative, evolving product line
• Brand transformation through bold, contemporary Image Activation restaurant designs and improved customer service
• Impactful advertising and digital marketing
• Strong, experienced leadership team
• Experienced franchise community including our high energy “Next Generation” of franchisees
• Community involvement through our support of the Dave Thomas Foundation for Adoption® that strives to find loving homes for children in the foster care system.

Qualifications

Wendy's is actively pursuing prospective franchisees who:

• Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants
• Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills
• Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model
• Demonstrate exceptional managerial and business acumen
• Are committed to the advancement and growth of their business
• Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development.
  

  Available Support

  Operations
  Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins.

  Training
  Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s “A Cut Above” total customer experience as well as providing management training on various business skills.

  Marketing
  We engage in multiple national media platforms throughout the year combined with local field marketing programs to provide a balanced marketing strategy that supports your market’s needs.

  Engineering & Real Estate
  Varying levels from coaching to ‘hands on’ support options are available from our professional real estate and engineering teams who can assist with restaurant development including site selection, site layout, designs and initial and on-going construction services.

  Supply Chain Co-op
  As a franchisee you will become a member of the Wendy’s independent Quality Supply Chain Cooperative who works with leading suppliers to provide Wendy’s restaurants with products and services that offer quality, consistency and value.

  Quality Assurance
  The quality assurance department ensures that Wendy’s maintains a high level of food safety and quality standards through a rigorous on-going product and restaurant inspection process.

  Information Technology
  Wendy’s seeks to provide an innovative customer experience through the use of the latest technology such as digital services and mobile ordering/ payment options as well as assistance for the franchisee with ordering and reporting programs through a restaurant back office system.

  Franchise Development
  A highly dedicated franchise team fosters strong relationships working closely with franchisees on the administrative side of various contract matters such as the development of new restaurants, reimaging of existing restaurants, renewals, contract compliance and financial issues.

  Government Relations
  The government relations team identifies issues of importance to Wendy’s and then works to communicate our point of view to Members of Congress and other government officials to ensure our issues are clearly understood. Wendy’s PAC (Political Action Committee) is among one on the largest and most active in our industry.

  Franchise Advisory Council
  Wendy’s senior leadership team values their relationship with the Franchise Advisory Council, elected by the franchisees, working closely with them on new initiatives as well as addressing concerns from the franchise community.