Once Upon A Child - franchise business for sale, San Mateo, California

Location: San Mateo, California
Asking Price $195,000
FF&E $55,000 - included
Inventory  not included
Year Established 2013

3 Year Old Once Upon A Child Franchise with LOTS OF POTENTIAL For Sale.

San Mateo

This well located Once Upon A Child store opened 3 years ago and is in excellent condition. We are in the middle of a 5 year lease with an option to renew for an additional 5 years. It is very easy for our customers to park and shop with ample parking right out front.

There is virtually no competition in this market with the exception of a few small consignment stores. We see customers traveling long distances to both buy and sell to us.

interior of store

The San Francisco Bay area is an untapped market for used children's apparel, accessories, toys and equipment. The system average sales for Once Upon A Child is just under $1M at a gross margin of about 62% so there's plenty of upside potential with this market. A new owner will benefit greatly from onsite ownership and being actively engaged in staff training and customer service.

Training provided and required by franchisor upon transfer. On-going support in advertising, merchandising, financial and inventory management, social media training and more provided by franchisor through field visits, regional meetings and national franchisee conferences.

Current owner is selling due to a family medical/health issue.

About Once Upon A Child

Once Upon A Child is the largest kids resale franchise in North America and all stores are individually owned and operated. Most of our franchisees are moms or dads who were customers first and have now made a career bringing this unique retail store to their community.

Once Upon A Child offers a truly unique recession-proof retail franchise opportunity as the leading children’s resale store, focusing on the buying and selling of high-quality, new and gently used apparel, toys, baby equipment and furniture for children at affordable, family-friendly prices. 


We are the largest national chain that specializes in reselling clothing and other items for children from infants through tweens. With more than 300 store locations throughout the U.S. and Canada, we out-number Children’s Orchard® and Kid to Kid® more than 3 to 1! Unlike our competitors, we don’t believe in consigning and we pay $$$ on the spot! We also buy all seasons – all the time, with no appointment necessary.

There is an amazing amount of nearly-new clothing, toys, baby gear and more hidden in every family’s home, which presents fantastic opportunities for both franchise owners and customers alike. Making the decision to be your own boss and be in control of your future is an exciting adventure, and we appreciate being considered in your business search. 

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