Spice Merchants franchised in 2010 and there are currently 9 franchise stores in operation across the US, in addition to five corporate stores. The company maintains a strong competitive edge by offering products that are fresh, organic, gluten-free, non-GMO, and of higher quality than that available from competitors or grocery stores. The marketing concept offers an “apothecary” old-world feel which is comfortable and inviting to customers, and the aroma upon entering a store is an experience one can only understand by visiting a store in person. Price points are affordable for customers, yet margins are strong, allowing for minimal financial investment with high return.
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