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Well-Established Friendly’s - Sussex, NJ

In Acme Plaza Anchored by ACME Markets

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asking price
$
50,000
gross sales
$
697,066
cash flow
$
NDA Required
employees: 
14
founded: 
2005

Well-Established Friendly’s Family Restaurant Sussex, NJ - Acme Plaza!

On Route 23 - A Top Retail Corridor & A Main Thoroughfare

An iconic brand serving a mouthwatering classic American menu of signature entrees, burgers, sandwiches & hand-crafted, specialty ice cream for over 80 yrs. Plus, a recently launched menu with a dozen great new items from burgers to melts to pastas to salads along with new ice cream flavors.

Full service. Breakfast, lunch, dinner & dessert. Dine-in, takeout & 3rd party delivery. Also catering, make-your-own sundae kits & family meals. And a new loyalty program.

Plus, Friendly’s recently updated their POS system to Revel which has a lot more capabilities such as cloud based, digital, tablets for servers & more. Also, there is an approx. $50,000 mandatory refresh of all stores by the end of May 2025.

Friendly’s has been built around families & founded upon ice cream. A franchise dedicated to quality in all that they do. Every meal is freshly made offering delicious new dishes & classic comfort foods that can only be found at Friendly's. And to top it all off, they end every delicious meal with incredible homemade ice cream in unlimited shapes, sizes & flavors.

Their vision & mission is "to be the leading casual restaurant/ice cream shoppe & premium retail ice cream brand...known for operations excellence, great food, famous ice cream shoppe desserts, sparkling clean facilities, prompt friendly service & dedicated people...resulting in outstanding customer loyalty & consistent profitable growth.

And since the arrival of new ownership in Jan 2021 by BRIX Holdings LLC, a multi-brand restaurant management/franchising company, the brand has posted 2 consecutive years of positive same store sales. Plus, digital mix is up from 15% to 40%!

Furthermore, take advantage of the reduced asking price based on recent lower cash flows as Friendly’s (like many other operators last year) was slow and not frequent enough in increasing consumer prices to cover rising costs. Therefore, margins are expected to increase moving forward. Also, royalties at 4% till May 2029!

Location: Prime retail space in Acme Plaza anchored by ACME Markets, a popular neighborhood pharmacy and grocery store. Along with Brothers Pizza & Italian Restaurant, Eastern Garden Chinese Restaurant, Snap Fitness, Lakeland Bank and a United States Post Office. Also, across from a new ShopRite!

Perfectly situated on Lower Unionville Rd and Route 23, a top retail corridor and a main thoroughfare. Located in Northwest New Jersey close to the border of New York, the plaza also draws traffic from the various surrounding towns!

Lease Information: Leased space $5,713/mth gross.

Square Feet: 4,226.

Seating: 110 + Walk-Up Window

Days/Hrs of Operation: Daily 11a-9p.

Owners Role: Owner operated.

# Of Employees: 2 Full-Time & 12 Part-Time.

Training: Two weeks on-site comprehensive training.

Gross Sales (2023): $697,066.

Net Operating Income: (Contact For).

Value of FF&E: Included In Asking Price (Valued at $20,000).

Value of Inventory: $7,000 (Not Included In Asking Price).

Seller Financing Available: No.

Reasons for Selling: Current owner is leaving the area.

Competition/Market: A friendly place for families to enjoy a meal together. Famous for their homemade ice cream. Best kids’ menu in America!

A popular & much-loved brand. As one of America’s most cherished ice cream shops, Friendly’s has been a part of millions of family occasions for decades along the East Coast. Currently there are a total of 120 Friendly's restaurants in 10 states with plans to open more. And with newly remodeled restaurants, new menus and drive-thru opportunities, there has never been a more exciting time to become a part of Friendly’s!

Growth & Expansion: Serving up ice cream and delicious fun since 1935, America’s favorite family restaurant is excited to support future development of the brand. This will allow for more world-class support and position Friendly’s for long-term growth. The focus moving forward will be geared towards innovation, marketing and technology with plans to introduce new food and ice cream offerings, bright new restaurants and unique ways to reach & satisfy guests!

Feel free to stop by the location as a customer first. This is a HIGHLY confidential listing, please DO NOT talk to any of the owners, employees or patrons. If interested, contact EatZ for more information. Showings by appointment only outside of business hours.

Listed By Nicole Rayborn at EatZ & Associates


At A Glance
Founded: 1935
Locations: 119
Initial Investment: 498.5K - 1.950M
Headquarters: Wilbraham, MA
Friendly's

An iconic brand serving a mouthwatering classic American menu of signature entrees, burgers, sandwiches & hand-crafted, specialty ice cream for over 80 yrs. Plus, a recently launched menu with a dozen great new items from burgers to melts to pastas to salads along with new ice cream flavors.

Full service. Breakfast, lunch, dinner & dessert. Dine-in, takeout & 3rd party delivery. Also catering, make-your-own sundae kits & family meals. And a new loyalty program.Friendly's Image 3 - Franchise Resales

Plus, Friendly’s recently updated their POS system to Revel which has a lot more capabilities such as cloud based, digital, tablets for servers & more which is included in the asking price.

Friendly’s has been built around families & founded upon ice cream. A franchise dedicated to quality in all that they do. Every meal is freshly made offering delicious new dishes & classic comfort foods that can only be found at Friendly's. And to top it all off, they end every delicious meal with incredible homemade ice cream in unlimited shapes, sizes & flavors.

Friendly's Image 2 - Franhise ResalesOur vision & mission is "to be the leading casual restaurant/ice cream shoppe & premium retail ice cream brand ...known for operations excellence, great food, famous ice cream shoppe desserts, sparkling clean facilities, prompt friendly service & dedicated people...resulting in outstanding customer loyalty & consistent profitable growth.


455 NJ-23
Sussex, New Jersey 07461
United States
First name *

Last name *

Your phone *

Your email *

Your message *

Send me more information from these Trusted Sources:

FranFundGet the funding you need for your franchise from an experienced financial partner.

Benetrends FinancialFunding Your Business. Fueling Your Growth.




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Well-Established Friendly’s - Sussex, NJIn Acme Plaza Anchored by ACME Markets$50,000 - New JerseyView Full Listing

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