Japanese Quality Brings Customers Back

Beard Papa's cream puffs mean the best cream puffs in the world! Our puff shell is proprietary to Beard Papa’s. Our unique puffs are made using a crispy pie crust with the inner shell being a spongy French choux pastry. Hand-made signature vanilla custard is created from the best ingredients such as premium “Black Diamond” vanilla beans.

We inject the filling into the freshly baked shells to order so that the puffs are always fresh and second to none. The Japanese quality puffs have been attracting people around the world from the moment we opened the very first store in Japan. Currently, there are 550+ stores in 14 countries/regions worldwide.

Widely Anticipated Cream Puffs with New Authentic Menu Additions

To keep your customers coming back for more, we offer new monthly and seasonal menu options. For example, in October we offer Pumpkin Cream or Ube Scream and in December we offer Mint Chocolate. Partnering with brands like Oreo® and Cap'n Crunch® cereal keeps customers happy and builds immediate recognition with customers.

Flavors change regularly! Beard Papa's also collaborates with anime and character titles like Mashle and Gudetama™ to bring in new audiences to the brand. Each of these collaborations is highlighted with a limited-time offer cream puff to make the experience fun!

Simple Operation Means you can Focus on the Business

No need to hire a professional pastry chef to make Beard Papa's best cream puffs! The key ingredient is our cream puff shell. Bake it with our special purpose-made oven at the store in front of the customers and fill the store with that great fresh baked aroma. We focus on simple and efficient procedures to run your store operations smoothly - the Beard Papa's way!

Growing Popularity due to Digital Marketing Campaigns

There’s no doubt that word of Beard Papa’s is rapidly spreading across the United States. Part of the reason is that once people have a taste of our goodies, they can’t help but tell their friends, family, and associates. Take advantage now to reap the rewards of our growing viral social media and digital advertising campaigns.