Why Choose Capriotti’s?

We’ve Got the Recipe for Success

You’re probably thinking to yourself, “Why should I choose Capriotti’s? What makes them different from any other fast-casual restaurant sandwich chains?” Well, we’re glad you asked. It’s a great question, and one we love answering—because there’s a lot that sets us apart from our competitors. First and foremost, Capriotti’s treats our franchisees like family, and like our family, we take care of them. We want you to succeed as much—if not more—than you do, and we provide the resources you need to get there.

Like with the delicious products we serve, the ingredients matter. Throughout the years, we have refined our process and offer the perfect ingredients that seamlessly work together to build a business model that works.

Our six simple ingredients for success include:

1. Our Incredible Product

Our fanatically-delicious, slow-roasted and hand-pulled Butterball® turkey, roast beef, hand-rolled meatballs, chicken, and steak provide the solid foundation that sets us apart from any and all competitors in the sandwich space. They serve as not only the meat of our sandwiches but also the meat of our brand.

2. Strong Vendor Network

Your product is only as good as your vendor networks—and your sandwich is only as good as the ingredients you combine to craft it. Capriotti’s solid vendor relationships and our food suppliers—committed to high-quality, wholesome, and delicious ingredients—make us everyone’s go-to sandwich spot.

3. Innovation & Technology

Just as Russian dressing adds an unexpected but perfect complementary flavor, we’re always looking for outside-the-box ways to supplement sales for sandwich shop franchise partners. Whether it’s our innovative store design, pick-up and catering orders, integration with mobile and online ordering, or our relationships with delivery aggregators, we continue to find new ways to stay ahead of technology trends, drive demand, and generate revenue at the store level.

4. Simplified Operations

We don’t expect you to be an expert in the restaurant business, so we’ve developed proprietary systems so you can master Capriotti’s. What we’ve created are uncomplicated systems and operations and we make sure every process is easy to follow—maximizing efficiency and quality customer service. Like a good coleslaw recipe, operations are simple and easy to replicate.

5. Marketing Support

Just as no sandwich is complete without a condiment or two for an extra punch of flavor, no great restaurant franchise is complete without a sound marketing strategy.

With Capriotti’s strong, integrated marketing strategy, we combine local and national media outreach. Our hyper-local advertisements with social and mobile marketing generate strong brand awareness.

6. Company Culture

Our brand’s company culture is—like sandwich bread—what holds everything together. It’s the framework on which we develop long-term relationships with our franchise partners, build our brand strategy, and it’s what keeps demand for our products strong in markets across the U.S.