At a Glance
- Founded: 1945
- Locations: 1,113
- Initial Investment: $ $1,585 - $2,143
- Headquarters: Franklin, TN
- Category: Fast Food Food and Restaurant Health and Personal Care Senior Care
Carl's Jr. Franchise Information
Carl’s Jr. is a well-loved American fast-food restaurant, with locations mostly in the American West and Southwest. Headquartered in Carpinteria, California, Carl’s Jr. is owned by parent group CKE Restaurants, Inc., which also owns Hardee’s fast-food restaurants. Combined with Hardee’s, Carl’s Jr. is the Number Five fast-food chain in the United States. In staying with the trend of co-branding among fast-food restaurant chains, Carl’s Jr. has been recently co-branded with Green Burrito, similar to co-branding among Yum! Brands, with KFC and Taco Bell, for example. Carl’s Jr. offers a lengthy menu for a fast-food restaurant, including a variety of burgers, sandwiches, salads, sides, desserts, beverages and breakfast items.
In 1941, Carl N. Karcher and his wife Margaret took $15 in savings, borrowed another $311 on their car, and bought a hot dog cart in Los Angeles. They grew their business to four carts before opening the first Carl's Drive-In Barbecue in 1945 and adding hamburgers to the menu. The first Carl's Jr. locations-- so-named because they were smaller than the drive-ins-- opened in the 1950's. Today the company has locations throughout the West and Southwest, and is known for menu items such as its Six Dollar Burgers.
Succulent, juicy, mouth-watering, premium burgers are the legacy of Carl's Jr.®
Innovation is what drives our passion to create new premium products that lead the category in taste and quality. Together with our sister brand, Hardee’s, we put the best of both brands under one roof. Our best-in-class menu features our streamlined Star Burgers line up, our premium 100% Angus Beef Thickburgers; Hand-Scooped Real Ice Cream Shakes; and our Hand-Breaded Chicken Tenders. At Carl’s Jr. the food is the franchise™ and our award-winning products speak for themselves.
Marketing: impossible to ignore
Our national media buy reaches a wide audience. With an emphasis on digital, our consumer outreach through multi-platform engagement is the most effective way to keep our fans hungry for our products and thirsty for deals.
We are enhancing our digital outreach and consumer interaction with loyalty programs, app development, email marketing, online ordering & delivery, and website upgrades. We strive to stay relevant and connected with how users interact with our brand.
Innovation
- Food innovation : our product development team keeps our menus fresh with bold new product concepts and flavor combinations to entice a variety of consumer flavor profiles.
- Restaurant Innovation: With an increased demand for off-premise dining, we are enhancing our model for take-away & delivery and evolving our on-premise dining strategy. Our FUTURE FORWARD strategy for restaurant design uses state of the art technology to track orders, fulfillment, and delivery so we can continue to have the best guest experience.
- Growth Innovation: our steady expansion throughout the US and all over the world has been a methodical growth using innovative data-driven process. With tools to analyze the prospect of new territories our growth has been very successful.
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