Talk about a safe bet! McDonald’s restaurants are among the most identifiable brands in the entire world. The McDonald’s Golden Arches logo has become one of the most ubiquitous marketing symbols ever. Happy Meals, McDonald’s French fries, chicken McNuggets, the Big Mac. McDonald’s has led the way in the innovation of fast-food trends one after another. Since 1940, when McDonald’s Corporation first opened as a barbecue restaurant, then a hamburger stand, it has grown into the largest chain of hamburger fast-food restaurants on the planet, serving some 68 million customers every day in 119 countries.

McDonald’s is committed to using its size and reach to set an example in responsible leadership by using nutritional ingredients, reducing waste and using sustainable and humane sourcing. The company wants customers to feel good about visiting them and embraces the opportunity to collaborate with their partners and communities.

The organization strives to be inclusive and embraces worldwide diversity. Participating in knowledge-sharing and including eclectic insights helps address the global community at the local level. By working with community-based organizations, McDonald’s incorporates services and perspectives that help address the challenges in those communities.

Hamburger University provides an educational experience that encompasses everyone. It inspires the level of commitment and engagement needed to drive business growth. At the same time, McDonald’s strives to stay in sync with the regional and cultural traditions of each country in which they operate.

The McDonald’s name and golden arches are recognized around the world. Franchise owners become part of this unique community which is safer than lesser-known organizations. It comes with loyal customers and industry best practices to aid in their success.

The scale of the brands helps entrepreneurs achieve financial independence by eliminating much of the risk that small business owners often face. Additional benefits include:

• Use of the operating system and trademarks
• Local and national support for operations, marketing assistance, human resources and a broad range of other areas
• Business knowledge and personal growth from training and company experts
• Support in a collaborative business environment

World class training helps owners succeed in the restaurant business, which can be a challenging industry. The McDonald’s support system provides the resources needed to own a successful, thriving business.