WE HAVE WHAT YOU NEED TO SUCCEED

Midas is an iconic brand. “Trust the Midas Touch” is an iconic slogan. Using them, we deploy high-quality branding that features strong messages and a consistent look and feel that carries across our TV advertising, mailers and fliers, in-store displays, website, and social media. By tying everything together into an integrated strategy, we amplify the power of our award-winning multi-channel marketing.

In addition to national advertising and marketing efforts, we provide all franchisees with marketing templates for local efforts. Franchisees in many markets also have formed advertising co-ops to develop local ad strategies to drive traffic. Through the Midas system, those co-ops keep the branding consistent and powerful.

Midas also uses in-store marketing to let customers know about the additional services we offer. Our point-of-sale system tracks customers’ information and the needs of their vehicles, which allows you to send targeted marketing mailers and coupons to prospects and customers who might need automotive work soon. Making it easy to send a coupon or a reminder ahead of time, so they don’t have any reason to shop elsewhere for service.

Together, Midas franchisees spend millions each year to promote the brand and introduce it to new customers, and you inherit the benefits of that advertising investment the day you become a franchisee.