At a Glance
- Founded: 1968
- Locations: 143
- Initial Investment: $ 80K - 200K
- Headquarters: St. Petersburg, FL
- Category: Advertising Business Services
Valpak Franchise Information
Valpak is the most recognized coupon brand in North America founded in 1968 and started franchising in 1986. There are 131 franchised units and 14 company owned units in the network. Valpak has 92% brand awareness, mails more than 500 million envelopes/20 billion coupons a year to nearly 39 million prime households in North America. Valpak offers a Veteran discount and is on the SBA registry.
With the State-of-the-Art $225 million, 440,000 square foot one of a kind facility, Valpak offers the competitive advantage of more than double the circulation nationally than the two closest competitors combined. Valpak's network of 130+ franchisees have an average franchisee tenure of 16+ years. Valpak offers extensive home office, training, marketing and operational support:
o Mapping, category research & prospecting
o Sales presentations, collateral & ad design
o Printing, inserting & mailing
o Digital implementation & support
o Postal and shipping logistics
o Sales Coach and Franchise Financial Consultant assigned to each franchisee
o SalesForce.com cloud based CRM System
o Proprietary back office software - VPOffice®
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