Why Bella?

Bella Bridesmaids loves a wedding and is the ultimate shopping experience for bridesmaids, with one of the largest selections of dresses from the world’s leading designers. We have a network of nearly 60 stores (and growing!), operated by the very best in the business. As a Bella franchisee, you’ll have access to a full range of modern and stylish bridesmaid dresses, along with the Bella brand name that brides have come to know and trust. You’ll get the benefit of time-tested business concepts from multiple years of experience.

We support and learn from each other and are there to help one another. We are the kind of owners who look forward to our dinners together after a busy bridal market. We celebrate everyone’s success, have great camaraderie and love a good dance party.

Marketing Efforts

We will market the opening of your showroom via website and social media. Branded marketing materials will be available to order along with additional marketing opportunities, ad creation and ad management.

Showroom Build-Out Support

We’ll help with store design from layout and branded interior decorating, to furniture and necessary equipment.

Training

You will attend a comprehensive onboarding session to help you get started. You’ll have access to Bella Basecamp where we share resources with all owners.

Reports & Support

You will have access to reporting tools and dedicated franchise support to help manage and grow your business.

Industry and Team Events

You’ll have plenty of ways to celebrate with fellow Bellas whether it be at industry events like Bridal Markets or general Bella events like our biennial Bella Bash and periodic training. We’ll use any excuse we can to host a good dance party!