Who Is Deka Lash?
Deka Lash is an industry leading Eyelash Extension brand focused beauty brand bringing together the power of innovative research and development, cutting-edge technology, and founder-driven support to provide empowerment and everyday confidence to every individual who walks through our doors.
Jennifer and Michael Blair founded Deka Lash in 2011. Jennifer is the authority of individually applied eyelash extensions. Starting in a one-room salon, her skill and expertise laid the foundation for rapid growth and success. By 2016 the Blairs had opened their fourth Deka Lash location in Pittsburgh. Today Deka Lash has awarded over 100 locations and 70 territories nationwide.
Deka Lash features a customer focused, one-of-a-kind experience. Deka Lash pioneered the semi-private lash station that doesn't isolate customers or employees. The Deka Lash team provides marketing, financial, operational, and staffing support. The Deka Lash franchise believes that everyone we touch, from client to Lash Artist to Franchise Business Owner, are all capable of achieving their goals and dreams with a little bit of confidence and the right kind of support.
Why Eyelash Extensions?
Eyelash extensions are disrupting the beauty industry. Lashes are a lifestyle, an addiction, and so much more than a fad. Eyelashes are one of the simplest things women can improve to have a dramatic effect on the way they look and feel. Lashes help to empower women to feel more confident. Lash extensions are also a time saver—one can wake up beautiful. The past five years, eyelash extensions have experienced explosive growth as competition has made extensions more readily available to the average consumer.
Lash franchises are taking business away from other elective beauty services and are becoming part of a woman’s beauty regimen. The Eyelash Extension category is on pace to open several hundred units in just a few years. Deka Lash alone has awarded over 70 territories and will have open more than 100 stores at the start of 2022.
Some industry experts believe the Health, Beauty, and Cosmetics industry in the US could top over $90 billion in sales by the end 2022. Even conservative growth trends put this figure at just over $70 billion in the next few years, and the lash extension segment is the fastest growing in the industry—having grown every year since 2004 and shows no signs of slowing down.
Many Deka Lash customers come back two or three times a month to keep their lashes full. It is a naturally recurring business model that keeps clientele coming back in on a regular basis. On top of this, we've layered membership programs suited to your customer's lash type, and this help improve customer retention even further.
How Is Deka Lash Different?
A Deka Lash franchise is a unique concept in the eyelash extension market. We are different from our competition in so many ways, starting with our high quality standards, a unique in-studio experience, and a professional training program that we developed over the past 7 years. Our proprietary studio design features custom designed beds, chairs, and work area. Our studios provide a personalized customer experience with a check-in system that is unique to our industry. We offer an industry leading membership program that goes beyond standard packages.
Why Is This A Good Business Model?
Eyelashes are one of the easiest things to improve a customer's overall confidence and beauty. More so, women love that it saves time because they no longer need to hassle with the morning routine of applying mascara and other makeup regimens. For these reasons, our customers come back to maintain their lashes, creating a natural recurring business. In addition, our membership model boost retention to have a winning formula that makes this a very successful business model.
Who Makes A Good Franchise Owner?
A good franchise owner in the Deka Lash system is one who prides themselves in providing best in class service to their customers. No. Lash experience or beauty industry is not necessary to own and operate a Deka Lash franchise. Owners local to the area is highly recommended. The Deka Lash franchise provides corporate training and work with you to recruit, hire, and train an excellent staff.
What Do You Need To Get Started?
When you invest in the Deka Lash brand, you are investing your time, money, and future into a premium brand. While Deka Lash offers a high-quality service, the franchise has custom designed our systems and processes to be lean and efficient to allow a competitive buy-in and help you get up and running quickly.
Why Is The Owner Selling?
We love the idea of the franchise but, as long-distance owners, now realize that the day-to-day requirements do not really fit with our skills and lifestyle requirements.
