On behalf of the entire Winmark team, and our franchise family of over 850 franchisees and 1,295
stores, we want to thank you for your initial interest in joining our family. As you may know,
Winmark Corporation is the proud leader of 5 resale retail brands that are family-friendly,
value-oriented and focused on community service. Our brands have been on the forefront of
sustainability; building a business model around the idea of reducing the amount of waste by giving
consumers the chance to buy and sell gently used items. We are extremely proud of our franchisees
who represent our great brands in the US and Canada and are thrilled you are interested in joining
us.

The Once Upon A Child® business model is stronger than ever! Parents, grandparents and other adults
want to connect with brands that share their values, are environmentally friendly, and deliver
superior value to help them get the most for their money. At Once Upon A Child, we believe in what
we do and our franchisees understand the importance of staying connected with their customers and
their communities.

Our mission is to continue to deliver high-quality used merchandise in a fun and convenient
environment, while doing good for our world as well. Our franchisees delight in reading the
heartwarming stories on social media about how we have helped customers and communities by
providing great merchandise at affordable pricing that has allowed them to outfit their children
with great clothing and shoes, wonderful toys and books, and all the necessary equipment to get
them through their day.

At Winmark®, our franchisees’ success is paramount to our own success and we protect those
investments in our brands as if they were our own. We appreciate the confidence our franchisees
have placed in our brands, our support and our systems, and we work diligently every day to
continue to improve upon our past successes. We understand you have many options to invest your
hard-earned money and we take our role as your financial stewards very seriously.

We appreciate the opportunity to tell you a little more about our Winmark family and what we offer
our franchise partners. We hope that you will join us on your journey into business ownership!

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